MARKETING MADE EASY

Getting on top of your marketing & staying on top of it, just got a whole lot easier.

Together, we’re going to nail our marketing activities. We are a tourism industry community with resources on all things digital marketing.

It’s a great place to meet online, share your wins, stay up to date with the latest changes and learn about marketing strategies that work.

MARKETING MADE EASY

Getting on top of your marketing & staying on top of it, just got a whole lot easier.

Together, we’re going to nail our marketing activities. We are a tourism industry community with resources on all things digital marketing.

It’s a great place to meet online, share your wins, stay up to date with the latest changes and learn about marketing strategies that work.

Does this sound familiar?

Z

I’ve got a website but it’s not visible to my customer base and generating business for me. It should be more than just a digital brochure, but I’m not sure what to do next to improve the results… 

Z

My marketing plan includes posting on social media but I don’t have a real strategy and it takes so much time.

Z

I feel overwhelmed as there are so many marketing activities I know I should be doing. But things change so fast and I’m not sure if the work I do is actually effective in growing my business.

I know what it feels like…

Hi, I’m Dirk. Glad you’re here!

I joined the travel industry in 1996 and started doing digital marketing in 2002 (that’s like ‘forever‘ in the online space!) promoting Africa travel to the world.  

I learnt many lessons and most times through trial and error (the hard way) as there wasn’t many resources available at the time. But you don’t have to make the same mistakes I did. These days I run DM Activate helping others in the tourism industry with their online marketing to get more clients and grow their businesses. 

Let’s do this together!

How does it work?

As part of the Safari Tribe community you get access to a range of digital marketing resources, regular live training and a community of like-minded tourism professionals just like you. No more overwhelm, just beautiful simplicity.

Only do marketing that works

The focus is on the marketing tasks that get results – the latest strategies, tools and changes that can be implemented in your tourism business. We test the latest tools that work for our industry to automate tasks and make life easier. 

Exclusive Content

As a Tribe member you get exclusive access to the latest up to date content (articles, updates, videos, tips, courses, podcasts and more) to stay on top of your marketing. No more wondering if you’re using the latest strategies!

A Fun, Interactive Community

The Africa tourism industry is known for standing together. We’re a resilient, different and unique! As part of Safari Tribe we work together to promote this amazing destination. We learn together as we work on the same issues. Our live sessions offer the opportunity to get to know each other while we learn and support each other.

Monthly Live Training

As a community we look at a specific marketing activity once a month to learn about the latest strategies you can use to grow your business. The training will be live but recordings will be available to watch when it suits you.

Expert Advice

We talk to travel experts from different sectors and find out the marketing techniques they use to win. Learn from the experts and use it in your tourism business to get more customers and build your business.

My Full Support

I’ve been working in digital marketing in the Africa travel industry since 2002 and marketed Africa for more than 2 decades. I believe in sharing my experience & knowledge, and support everyone who forms part of our tribe! I’m passionate about seeing you build amazing businesses and to successfully market your services. 

Happy Tribe Members

Here are a few comments from some of the tourism businesses we’ve worked with. 

We depend on our network of international operators to send us clients, so we carefully planned our online presence to support our partners and provide helpful information to our clients. Other aspects included a social media strategy, digital content creation and a strong presence on Google.

Jono Arnott

Owner, Beachcomber Horse Trails

Bushlore Africa needed a new website that produces qualified enquiries from customers ready to book. We redeveloped our website and implemented effective search engine optimisation together with a lead conversion strategy which resulted in a 30% increase in enquiries! 

Mark Matheson

Founder & CEO, Bushlore 4x4 Rental

As a local destination marketing organisation with a small budget we find digital marketing overwhelming and ever changing. It is very helpful to have a place where we can find up to date information, strategies and tips to easily implement on our various online channels. We’ve seen massive growth in our numbers.

Steve Tredoux

Chairperson, Kenton Tourism

Ready to nail your marketing?

Say goodbye to overwhelm and ace your marketing with easy to implement strategies & tools to grow your business.

Ready to nail your marketing?

Say goodbye to overwhelm and ace your marketing with easy to implement strategies & tools to grow your business.

FAQs

Do you have any questions? Here are answers to some of the most asked questions.  

Who is Safari Tribe for?

Safari Tribe is for any tourism business who wants to implement a solid marketing strategy, without getting overwhelmed. It is an interactive platform that allows you to ask questions, find helpful resources(videos, articles, podcasts, PDF guides, courses and more), search by category/topic , join live and recorded learning sessions, and comment on any of the posts, so you can choose the best way to learn. If you value community and accountability, you’ll love being a member. Let’s learn together and grow tourism to Africa.

I have a marketing team. Why should I join?

Technology, algorithms and strategies change daily. New digital tools become available regularly. We ensure that your team stays up to date with these changes, ready to implement in your business. The community also provides a platform where accountability and support provide massive value. We have a passion to see Africa get more exposure to a global audience. Every time a Safari Tribe member scores a win in terms of increasing their online visibility, the Africa travel industry as a whole benefits.

Does it matter what size my business is?

Not at all. Digital marketing is important to every size of business. The good thing of effective digital marketing is the fact that it levels the playing field. Irrespective of your business size, you can reach a massive audience by implementing digital marketing strategies and tools that work. This is the place to learn about the most effective marketing strategies to grow your business.

Can I get one-to-one help to grow my business?

Although this isn’t a 1-to-1 coaching platform, we offer lots of ways to get help. The Safari Tribe platform let’s you ask questions to get help about a specific topic, or you can interact during live training events to ask specific questions.
It is also possible to book a call with us for an in-depth look into your business and provide solutions to help you grow. 

Who is Safari Tribe for?

Safari Tribe is for any tourism business who wants to implement a solid marketing strategy, without getting overwhelmed. It is an interactive platform that allows you to ask questions, find helpful resources(videos, articles, podcasts, PDF guides, courses and more), search by category/topic , join live and recorded learning sessions, and comment on any of the posts, so you can choose the best way to learn. If you value community and accountability, you’ll love being a member. Let’s learn together and grow tourism to Africa.

I have a marketing team. Why should I join?

Technology, algorithms and strategies change daily. New digital tools become available regularly. We ensure that your team stays up to date with these changes, ready to implement in your business. The community also provides a platform where accountability and support provide massive value. We have a passion to see Africa get more exposure to a global audience. Every time a Safari Tribe member scores a win in terms of increasing their online visibility, the Africa travel industry as a whole benefits.

Does it matter what size my business is?

Not at all. Digital marketing is important to every size of business. The good thing of effective digital marketing is the fact that it levels the playing field. Irrespective of your business size, you can reach a massive audience by implementing digital marketing strategies and tools that work. This is the place to learn about the most effective marketing strategies to grow your business.

Can I get one-to-one help to grow my business?

Although this isn’t a 1-to-1 coaching platform, we offer lots of ways to get help. The Safari Tribe platform let’s you ask questions to get help about a specific topic, or you can interact during live training events to ask specific questions.
It is also possible to book a call with us for an in-depth look into your business and provide solutions to help you grow.

MARKETING THAT WORKS

Join
Safari Tribe

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